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Packed with current examples and the latest research of how "public" sociologists are engaging with the critical issues of today, this new edition encourages students to apply a sociological perspective to their worldview—empowering them to participate in a global conversation about current social problems.

This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Learn more. Assignable Video with Assessment Assignable video available with SAGE Vantage is tied to learning objectives and curated exclusively for this text to bring concepts to life.

Watch a sample video now. Six central themes guide students through this concise overview of the discipline: a down-to-earth approach, globalization, cultural diversity, critical thinking, the new technology, and the influence of the mass media on our lives.

The Twelfth Edition has been extensively revised to include contemporary examples and fresh topics that bring sociology to life. Please note: this version of MySocLab does not include an eText.

Instructors, contact your Pearson representative for more information. Essentials of Sociology Author : David B. Yet we all learn such things as we grow up in our society. As we see how their customs affect them, the effects of our own society on us become more visible.

This book, then, can be part of an intellectual adventure, for it can lead you to a new way of looking at your social world and, in the process, help you to better understand both society and yourself. I wish you the very best in college—and in your career afterward. James M. I enjoy communicating with students, so feel free to comment on your experiences with this text. You can write me at [email protected].

For most of us, this was an eye-opening experience. This text is designed to open those windows onto social life, so students can see clearly the vital effects of group membership on their lives. To study sociology is to embark on a fascinating process of discovery.

We can compare sociology to a huge jigsaw puzzle. Only gradually do we see how the smaller pieces fit together. As we begin to see the interconnections, our perspective changes as we shift our eyes from the many small, disjointed pieces to the whole that is being formed. It is our privilege to share with students this process of awareness and discovery called the sociological perspective.

As instructors of sociology, we have set ambitious goals for ourselves: to teach both social structure and social interaction and to introduce students to the sociological literature—both the classic theorists and contemporary research.

Although formidable, these goals are attainable. This book is designed to help you reach them. Based on many years of frontline classroom experience, its subtitle, A Down-to-Earth Approach, was not proposed lightly. My goal is to share the fascination of sociology with students and in doing so to make your teaching more rewarding. It is a pleasure to watch them gain insight into how their social experiences give shape to even their innermost desires.

From learning how the international elite carve up global markets to studying the intimacy of friendship and marriage, students can see how sociology is the key to explaining contemporary life—and their own place in it.

In short, this text is designed to make your teaching easier. There simply is no justification for students to have to wade through cumbersome approaches to sociology. I am firmly convinced that the introduction to sociology should be enjoyable and that the introductory textbook can be an essential tool in sharing the discovery of sociology with students.

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